May 13, 2008

Agencies to launch their own products in the market



I struck gold! I was just wondering what to write for this blog & here i am with an interesting finding about a trend that is influencing number of agencies & will affect their future...

The trend: Agecnies are entering marketing with brands selling products developed by the agencies itself!!! Agencies are preparing to sell prodcuts ranging from books, candles, or merchandise to even a geberal store (by Mother, London)

for more information go to adage.com & read article: "Agencies Go From Selling to Creating Products"


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