I simply love this ad. It is so touching :(
March 23, 2008
holi - the festival of color & harmony
Holi is an annual festival celebrated on the day after the full moon in the Hindu month of Phalguna (early March). It celebrates spring, commemorates various events in Hindu mythology and is time of disregarding social norms and indulging in general merrymaking.
Apart from this text book definition what i know about holi is - it is the festival of colors, people of different age, sex and community come together and play with dry colors. It is the festival of cultural harmony.
I believe it is this color that overlays the cultural differentiation and showcases the people as one! This video though is mute but captures the traditional essences of the holi as the festival of colors and togetherness!
please click the link below to know more about holi
http://www.holifestival.org/significance-of-holi.html
Now from the video try to find a Hindu, a Muslim, a Christian, a Jewish or a person from any other country.... i bet all will look the same. All will look one!
Now Myspace reaches cellphones!
For all the MySpace fanatics, keep browsing profiles and be connected on MySpace on the go! From the recent news, MySpace Mobile will launch new MySpace mobile website on all Web-enabled Sprint phones. It will be the first free direct access to the new MySpace Mobile Website on a U.S. carrier.
Making & keeping in touch with friends is now so easy...
Making & keeping in touch with friends is now so easy...
March 21, 2008
Verizon releases open device requirements
hurray!!! for the the people who were binded by the evil cellphone contracts. hurray!!! for the cellphone geeks! Verizon on March 20th, 2008 announced to open its network to handsets and other devices sold outside its stores or standard channels.
So no more subsidizing the phones, but no more signing a contracts too for the people who buy a cell phone from third party.
Verizon is rocking the mobile world, recently they came up with $99 unlimited & forced other players to do so. And now it is this commitment to open its network.
ATT - you are America's largest network, i agree. So what? But Verizon is America's most trusted network! and they proved it once again
for more information http://www.wirelessweek.com/Verizon-Open-Device-Requirements.aspx
So no more subsidizing the phones, but no more signing a contracts too for the people who buy a cell phone from third party.
Verizon is rocking the mobile world, recently they came up with $99 unlimited & forced other players to do so. And now it is this commitment to open its network.
ATT - you are America's largest network, i agree. So what? But Verizon is America's most trusted network! and they proved it once again
for more information http://www.wirelessweek.com/Verizon-Open-Device-Requirements.aspx
March 20, 2008
Yet another visual search - SEARCHME
I came across SearchMe through an article from mediapost.com, i googled their site to learn more about it. So here it is... a search engine that enables the surfer to read and see the web page results generated by the search. The interface is pretty much like the itune's 'Coverflow'. The standard text results can be found at the bottom of the page. both the features can be resized.
It definitely appealed to me, because i am aware how irritating it becomes when we have to click on each link to see if that is the right source. SearchMe saves me from this hassle. I dont know the effectiveness of this SearchMe and therefore i will still be loyal to traditional search engines. But in coming future, I am sure they will develop there logarithms to confidently palce them against the search giants.
March 10, 2008
Advertising. thats what its gonna be!!!
Interactive! Microscopic! Affordable! Accountable! Exciting! This is advertising in years to come! The recent influx of interactive cells in the heart of advertising will pump the blood at a faster level to push the level of interactivity at an unbelievable height. Brands and consumers both will gasp for air in this ever-claustrophobic environment. Relevance and engagement will be the governors of the communication world.
Therefore in search of pleasant weather managers will adorn their magnifying glass and go microscopic in search of relevant target market, oops target group to be more precise. This great need for customization in communication will change the meaning of traditional and non-traditional medium; mobile, internet and other consumer driven content will be the new traditional! ‘Push’ will be no more cool. ‘Pull’ will be the most desired place on planet to breathe free.
Brands with focus on monologue will walk on the ground, while the brands with interactivity or dialogue in their DNA will sky rocket! Consumers will demand, create and explore content. The brand that facilitates this or the brand that partner with the consumers in search of relevance and entertainment will reduce the distance between the brand and consumer and in turn make the consumer as a promoter. ‘Brand loyalty’ will be a history and ‘Brand Advocacy’ will be the next in thing to strive for.
Microscopism will enable accountability and affordability, suggesting that new technologies will be in reach of smaller companies too. Larger companies will save on cost due to decreased communication wastage that mass media channels couldn’t do without. Brand will pin point various target groups and reach them accordingly. That’s what the advertising whiteboard will be in near future! Intriguing enough to get the industry’s adrenaline pumping!
Therefore in search of pleasant weather managers will adorn their magnifying glass and go microscopic in search of relevant target market, oops target group to be more precise. This great need for customization in communication will change the meaning of traditional and non-traditional medium; mobile, internet and other consumer driven content will be the new traditional! ‘Push’ will be no more cool. ‘Pull’ will be the most desired place on planet to breathe free.
Brands with focus on monologue will walk on the ground, while the brands with interactivity or dialogue in their DNA will sky rocket! Consumers will demand, create and explore content. The brand that facilitates this or the brand that partner with the consumers in search of relevance and entertainment will reduce the distance between the brand and consumer and in turn make the consumer as a promoter. ‘Brand loyalty’ will be a history and ‘Brand Advocacy’ will be the next in thing to strive for.
Microscopism will enable accountability and affordability, suggesting that new technologies will be in reach of smaller companies too. Larger companies will save on cost due to decreased communication wastage that mass media channels couldn’t do without. Brand will pin point various target groups and reach them accordingly. That’s what the advertising whiteboard will be in near future! Intriguing enough to get the industry’s adrenaline pumping!
March 3, 2008
Smart tray - a smart way to connect!
Now what on the earth should i call this invention to be! marketing indeed is becoming a creative canvas . A canvas of unimaginable opportunities enabled by convergence of technology.
A company company specializing in the design of high tech multimedia equipment for the food service industry has invented a Smart Tray can be used to deliver multimedia content to customers of food service restaurants, cafeterias, shopping malls, hospitals, military, etc.. The tray is configured to the shape of a regular food service carrying tray, albeit with an embedded multimedia display in the bottom-left corner. Multimedia content may include video, still images, text or computer instructions, or interactive content such as puzzles, games or quizzes related to advertising partners or other nearby locations. In addition, Mediox Smart Tray can be used to distribute multimedia content such as mobile phone ring tones and wallpaper, digital music, video clips, electronic books, computer and cell phone software, and games etc. via Bluetooth or WiFi interface.
The unique concept developed by Mediox effectively allows restaurant operators to move the multimedia content to each individual client’s tray. Placing the multimedia content in the hands of each client permits user-based feedback through interactive features, enabling one-to-one target marketing. Perhaps most importantly, it also has the potential to turn the tray in to a revenue generating sales vehicle!
The unique concept developed by Mediox effectively allows restaurant operators to move the multimedia content to each individual client’s tray. Placing the multimedia content in the hands of each client permits user-based feedback through interactive features, enabling one-to-one target marketing. Perhaps most importantly, it also has the potential to turn the tray in to a revenue generating sales vehicle!
Go visually EXTREME - with 3d search!!!!
A new PC software application - SPACETIME, enables 3D searching, shopping and browsing. The images are loaded in visual stacks so you can see 10 results, each in their own window, all in a nifty 3D card shuffle.
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