February 22, 2008

Halo3: unbelievable - AKQA

i was confused. I wanted to write something that excites me. i was emotional as this was my first post on my whiteboard. I asked myself, what excites me? answer i got was - everything. few days passed in this confusion... but today i found my answer. It was culture crash at students common where i felt stars had come down from the sky, just to talk to me! it was AKQA effect! recently awarded as 'digital agency of the year' i had been dreaming about AKQA!!! i had read about them, had seen their work on yell.com, coke- wayne rooney viral & the happiness factory, the phenomenal Axe click.

They have done it all and yet in quest of conquering! By what i have seen and read about them, i believe people at AKQA pushing themselves to a new height with every task. This is with regards to Believe: Halo3. i have never seen such unique work for a game. the halo3 website www.halo3.com gripped me to the core! the 360 degree view was mouthwatering i felt i was the part of that event. It captured all my sensory with splendid post production & superior eye for minute details was a treat to my eye after a long time! i feel, i am just out of the war!

I am glad i made a good start with my whiteboard. its also because am extremely excited to see the AKQA team & in fact talking to them!

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